A nature-loving, health-conscious, tech-nerd with a strong focus and dedication to creating robust interactive brand experiences, efficiently streamlined e-commerce solutions, and successful digital marketing campaigns that produce measurable results.
Creating a Seamless, User-Centric, Understanding of the Identity and Motivation of the Brand. Providing a Sense of Familiarity, Connection, and Evoking the Sensation of Extension of Oneself.
Beautifully Crafted, Modern Interface Design. Intuitive, User-Friendly, Accessibile Content Delivery.
Collaboration, Project Management, and Execution of Digital Developments from Conception to Deployment.
Branding and Identity, Logo Design, Print Layout, Product Packaging, Typography
Architectural Interiors & Exteriors, Live Music, Lifestyle & Portrait, Nature & Landscape, Product Catalog, Publicity & Event Coverage
Determined the company's digital marketing objectives; researched and evaluated available technologies and functionalities; defined, proposed, and implemented relevant strategies, which effectively delivered the intended results.
Established the overall look and feel of all digital products including; desktop and mobile versions of the brand website, online store, event activation tablet applications, customer loyalty and rewards program, and a variety of multiple annual micro sites for national music tours, and the retailer sweepstakes tied around them.
Defined and drafted role descriptions for designer and developer positions to posts with creative staffing agencies; reviewed, filtered, and selected all resume and portfolio submissions, conducted candidate interviews, and successfully hired graphic designers and developers who have continued to be valuable assets to the company, as well as great personality fits within the department.
Created content publishing schedules for websites and social media channels; supervised and executed implementation and delivery of final digital products.
Conceptualized and directed product and lifestyle photoshoots for social media, brand websites, sweepstakes micro-sites, and HTML newsletters.
Responsible for researching, purchasing, and configuration of all executive and office employee workstations, field laptops, and company servers, audio and video equipment, printers and business electronic machines.
Administration of all office client workstation software updates, and hardware upgrades; troubleshooting of issues, ensuring and maintaining network and data security.
Identified company's technological needs; negotiated service agreements, employed, and managed third-party contractors and vendors for the execution of network and server hardware and software installs, upgrades, and maintenance.
Administration of all Exchange email accounts, company-wide; data backup and archiving, email compliance policies, user permissions, disk quotas, spam management, and virus protection.
Management of inter-company communication and collaboration software and services like Dropbox for Business, Basecamp, and Office 365.
Responsible for designing all user interfaces for the company's brand websites, e-commerce site, internal sales and promotions support sites, and sweepstakes micro-sites.
Primarily worked in Adobe Illustrator and Photoshop, OmniGraffle, and Sketch to create; mockups, flowcharts, sitemaps, wireframes, storyboards, style-guides, user-experience documentation, and prototypes for web/mobile/tablet applications and websites.
Defined and translated site administration user needs for a custom Content Management System, which would empower marketing managers to easily update content relevant to their programs.
Employed, managed, and negotiated agreements with third-party contractors and vendors for the production of video, photography, 3D modeling, and development assets; and ensured that all contracted assets were delivered on time, within budget.
Effectively identified, defined, and communicated project objectives to all stakeholders, maintained production schedules, and ensured that all deliverables were met with efficiency.
Attended sponsored music tours, Action Sports and Motorsports events to shoot photography and video of sponsored athletes, event attendees, and event activation and branding.
Edited photos and videos to create content for promotional web use.
Conducted athlete lifestyle and portrait photo shoots for their online profiles.
Designed web banner advertisements, and promotional graphics for company and partner websites.
Created, managed, and maintained all website content, including; product, athlete, team, music artists/bands, promo model profiles.
Along with two partners, co-founded a boutique design firm that created digital and print artwork, promotional videos, interactive event invitations, and websites for an prestigious client list across several industries including; Apparel & Jewelry lines, Hospitality (restaurants, hotels, nightclubs), Music & Entertainment (artists, record labels, production companies, filmmakers).
Create annual growth of our business by utilizing personal connections and relationships to find new clients, while keeping production efficiently moving forward. As the Digital Art Director, my role was to translate the client's vision, conceptualize, pitch, and execute final designs.